I developed the complete visual identity for Rakus, a specialty coffee shop focused on calm and everyday experience. The project included the creation of the visual system, color palette, typography selection, illustrations, and a series of pieces for social media. The proposal aims to convey a warm, approachable, and unhurried spirit, aligned with the essence of the space.
Branding - IlLUSTRATION - GRAPHIC DESIGN - ART DIRECTION
RAKUS / SOS CAFÉ
Brand Identity Project
Brand Identity Project
DESCRIPTION
Rakus Café was created with the intention of transforming an everyday gesture—having a coffee—into a meaningful moment. In a fast-paced world, Rakus invites you to slow down, observe, and enjoy, turning each cup into a small creative refuge. Its slogan, “One coffee, a thousand stories,” captures this idea: a space where conversations, ideas, and daily routines find room to expand.
VISUAL IDENTITY
Rakus understands that every visit is a story in itself: the morning pause before work, a quick chat with a friend, that moment of inspiration that appears between sips. The brand was created to accompany those moments, amplify them, and give them a visual identity that makes them memorable. The combination of warm colors and illustrated elements conveys the idea of a welcoming place where comfort and creativity coexist.
The visual identity combines a warm, handcrafted foundation built from brown and beige tones and natural textures, with vibrant color accents that bring freshness and dynamism. The illustrated universe plays a central role: iconic figures from art, reinterpreted with a humorous twist, become hosts of the café, connecting the brand with creativity, inspiration, and a playful spirit. Each piece, from packaging to signage and digital applications, maintains a cohesive aesthetic that blends approachability, culture, and a touch of gentle irreverence.
Valen Cossa
2025
